Matthew and Camila McConaughey go pantsless again for Pantalones tequila promotion

Staying true to their tequila brand's name and aesthetic Matthew McConaughey and Camila Alves McConaughey have bared their bottoms yet again...this time while playing pickleball.

In a new ad for their brand Pantalones Organic Tequila released in honor of "No Pants Day" on May 3, the couple puts together a drink (with pants on) before hitting the court to play a game of pickleball sans pants.

"Is Après-Pickleball even actually a thing?" Matthew asks Camila while wheeling in a trolley with drinks.

He then turns to the camera before saying: "Well it is now."

The couple then proceeds to put together the new Pantalones Pickle Margarita which includes ice, jalapeños, pickle juice, lime juice, agave and, of course, Pantalones Organic Tequila.

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“Your best serve of the day,” Camila jokes to Matthew as he serves her a glass on the court.

The video ends with the pair playing pickleball with no pants and their bottoms blurred as they hit balls across the net.

“We’re precious about our tequila, not our pants,” Matthew and Camila said in a statement. “With the explosion in popularity of tequila, there’s a level of snootiness that’s crept into the category. People now talk about tequila the way they talk about wine. While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun.

“That’s where the name Pantalones came from and that’s why you won’t see us wearing any," they added.

The brand, in a statement, also said that almost all of their work in 2024 will be pants-free.

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The Oscar-winning actor and his wife introduced their line of "super premium organic tequila" last year in October.

"No. The world doesn’t need another celebrity Tequila," the two had said on the company's website, which also features an image of them without pants. "But goodness gracious the Tequila industry sure could use a shot of fun. And that’s exactly what Pantalones is: Really good, really clean fun."

The couple, who were married in 2012 and have three children, joke that the tequila "the best thing we've made with our pants on."

Contributing: Mike Snider, USA TODAY

Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@gannett.com and follow her on X @saman_shafiq7.